Milliner of the Year (2021) - LuxLife Global Excellence Awards MILLINER OF THE YEAR (2021) - LuxLife, Global Excellence Awards
I love Panama Hats

I love Panama Hats

It all started in 2007 when we lived in Ecuador and fell in love with Ecuadorians & their beautiful craft

Since opening stores in France, Japan, Hawaii & Australia, we have mastered the art of the Panama. Taken this art further than any before us, and incited a global renaissance of Panama hats

If you want a beautiful summer hat, you're in the right place. For expert advice on what will suit you best, just ask.

Panama hat Advice

  • January 24, 2024 How to stretch a hat without a stretcher
    How to stretch a hat without a stretcher

    Sometimes you are away on adventures and your hat shrinks - because of rain, sun, misuse etc. There is an old way of stretching them that will get you out of a pickle.

    Place it over your knee and give it a hard pull. Make sure your Panama is soft and moist and it will just stretch. It is an old trick that people have been using for hundreds of years.

    Have a look here :

    <iframe width="560" height="315" src="" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

  • July 15, 2023 Buying your first hat?
    Buying your first hat?

    There comes a time in everyone's life when they need a hat. For some people this has been avoided for one reason or another. Maybe they think they don't look good in hats, maybe it feels weird or perhaps it is just some traumatic experience that has kept you away.

    Either way, it helps to have someone to talk to when choosing your first hat.

    Ask the Panama Hat guy!


  • July 14, 2023 How we ship Panama hats
    How we ship Panama hats

    For the past 15 years we have been shipping our Panamas all over the world. In the process we have become very good at it -

    * getting the sizing right & double checking

    * packaging for rough postal services (ie USA & Africa)

    * helping with styling and choosing the right hat

    Have a look here and see how we do it.


  • July 09, 2023 Why is a Panama the best hat in hot weather?
    Why is a Panama the best hat in hot weather?

    Across the entire planet, there is no other hat that is better to wear in hot weather. It is an ancient 7000 year old artform that keeps you cooler than anything else, and is completely beautiful.

    Find out why?


Truffaux Adventures

  • July 18, 2021 Life in France
    Life in France For seven years Truffaux spent their summers in the South of France, Saint Tropez. It was a beautiful time loving our family, Panama hats and living like locals.
  • July 17, 2021 Chuck the Mannequin
    Chuck the Mannequin I first met Chuck lurking at a street market in the South of France. A very handsome fellow with a joyous smile and mostly armless. He jumped in my backpack and has travelled round the world with us ever since.
  • July 16, 2021 Our Mountain Home
    Our Mountain Home For thirteen years we have chased the sun, having summer in Australia then Europe, Hawaii & Japan for the Northern warm days. Staying in the most beautiful places in the world, living as locals and running our hat stores. But home, is where my heart is.
  • July 07, 2021 Rosie the Photobooth Car
    Rosie the Photobooth Car Some cars are beautiful friends. Rosie, the Nash Metropolitan, was our runabout in Hawaii and she is magical. Everywhere we drive people will wave, smile and laugh - she is driveable joy.


Connect with our beautiful world of Panama hats