Milliner of the Year (2021) - LuxLife Global Excellence Awards MILLINER OF THE YEAR (2021) - LuxLife, Global Excellence Awards
We love Panama Hats

We love Panama Hats

It all started in 2007 when we lived in Ecuador and fell in love with the beautiful craft of Panama hats. Since opening stores in France, Japan, Hawaii & Australia, we have mastered the art of the Panama. Taken this art further than any before us, and incited a global renaissance of Panama hats

If you want a beautiful summer hat, you're in the right place.

Panama hat Advice

  • September 15, 2022 Why do Panama hats shrink?
    Why do Panama hats shrink? It is common for people to walk into our stores wearing a Panama hat that is too small for them. Not only is it uncomfortable, but it looks funny and blows off in the wind. Unlike shoes, your Panama will shrink, and never stretch without substantial effort.
  • July 13, 2022 Why does a Panama hat cost more?
    Why does a Panama hat cost more? Because they are made completely by hand. Everything else in our world is made by machines and factories, but the best best summer hats can only be made by a real person. Despite the onslaught of industrialisation, they still outperform everything a machine can make. It is our heritage, and a great art form.
  • June 26, 2022 Where are Panama hats made?
    Where are Panama hats made?

    They are only made in Ecuador, specifically around Montechristi on the coast, and around Cuenca in the mountains. 

    Inferior versions, often using the same straw, are woven in Columbia, Peru, Bolivia and Mexico. They may appear similar, but they are by definition not a Panama hat. In our modern age, any white hat is called a Panama, whether they are made of plastic, paper or felt.

  • June 26, 2022 Can you fold or roll a Panama hat?
    Can you fold or roll a Panama hat?

    The answer is yes, but it will crack. 

    When you roll and fold a Panama there is always some breakage of the palm fibres it is made from. If your hat is warm, moist and supple then it will be minimal, but in the long run your hat will crack and be disfigured.


Connect with our beautiful world of Panama hats

Truffaux Adventures

  • July 18, 2021 Life in France
    Life in France In 2011 we moved into an old cork factory, filled our warehouse, made our home and opened our new store in Saint Tropez. Atticus loved running through the laneways, following the scent of freshly cooked croissants and chasing the pidgeons - squeeling with laughter.
  • July 17, 2021 Chuck the Mannequin
    Chuck the Mannequin I first met Chuck lurking at a street market in the South of France. A very handsome fellow with a joyous smile and mostly armless. He jumped in my backpack and has travelled round the world with us ever since.
  • July 16, 2021 Our Mountain Home
    Our Mountain Home For thirteen years we have chased the sun, having summer in Australia then Europe, Hawaii & Japan for the Northern warm days. Staying in the most beautiful places in the world, living as locals and running our hat stores. But home, is where my heart is.
  • July 07, 2021 Rosie the Photobooth Car
    Rosie the Photobooth Car Some cars are beautiful friends. Rosie, the Nash Metropolitan, was our runabout in Hawaii and she is magical. Everywhere we drive people will wave, smile and laugh - she is driveable joy.