The Truffaux Story
Our love of Panama hats has taken us all over the world. From popup stores at Australian beaches, to Saint Tropez, Ecuador, Hawaii, London, Tokyo and New York. We are seasoned hat professionals, who make damn good hats.
What is a genuine Panama hat?
In a world of fakes and lies, it can be hard to know what is a real Panama hat. If it is woven by hand, using Toquilla straw in Ecuador - then it is a real Panama. Paper straw, artificial straw, poly straw and cheap Chinese knock-offs still get called a Panama. It's not legal but no one really cares.
Why is a Panama hat more expensive?
In this age of mass manufacturing, people find it hard to understand how a hand-woven artisan hat could be more expensive. The reality is that its simple traditional design simply outperforms all modern alternatives - here is why.
How to travel with a Panama
The simple tricks to pack your hat, so that it gets to your destination in perfect condition. Wearing it is usually the best way, but sometimes you can't.
The Spirit of Panama Hats
Revered as a sacred plant in Ecuador. The toquilla palm, or Pumapuna is a vital part of traditional life - providing food, shelter, clothing and medicine in much the same way that hemp has in the Western world.
The Lost Art of Hats
Learn how hats work and how you can express yourself with style and panache. Its meant to be fun, and it is time you started.
How to steam and reshape your Panama hat
Much like caring for a jacket, or good shoes, there is simple maintenance that will keep your hat going for years. Hats get hurt and change shape over time. You can remedy this easily with some steam and a little patience.
How to Recognise a Fake Panama
Tips and tricks to work out whether it is a genuine Panama hat.
How to care for your Panama
The Panama Hat is a hand woven work of art. Crafted by Master Hatmakers, it will last a lifetime if cared for properly. Much like a linen suit, or fine Italian shoes it is made to be worn, and will age elegantly with a patina that tells the story of the life you have lived.