The Truffaux Story
Our love of Panama hats has taken us all over the world. From popup stores at Australian beaches, to Saint Tropez, Ecuador, Hawaii, London, Tokyo and New York. We are seasoned hat professionals, who make damn good hats.
How to Recognise a Fake Panama
Expert advice on navigating the world of Panama hats. Sometimes marketers are ignorant, & sometimes they indulge in skullduggery. Either way, learning the truth will make everything clear for the avid hat lover.
Why does a Panama hat cost more?
In this age of mass manufacturing, people find it hard to understand how a hand-woven artisan hat could be more expensive. The reality is that its simple traditional design simply outperforms all modern alternatives - here is why.
How to travel with a Panama
The simple tricks to pack your hat, so that it gets to your destination in perfect condition. Wearing it is usually the best way, but sometimes you can't.
The secret art of wearing hats
Rediscover the long lost art of how to wear a hat. The subtle art
How to steam and reshape your Panama hat
Much like caring for a jacket, or good shoes, there is simple maintenance that will keep your hat going for years. Hats get hurt and change shape over time. You can remedy this easily with some steam and a little patience.