Milliner of the Year (2021) - Lux-Life MILLINER OF THE YEAR (2021) - LuxLife

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Unsurpassed range of genuine Panama straw hats for men & women - global hat makers with stores in Hawaii, France & Australia - the original, handwoven in Ecuador - designer fedoras - specialist online hat store with fast delivery, accurate sizing and exceptional customer service

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We love Panama Hats

We love Panama Hats

It all started in 2007 when we lived in Ecuador and fell in love with the beautiful craft of Panama hats. Since opening stores in France, Japan, Hawaii & Australia, we have mastered the art of the Panama. Taken this art further than any before us, and incited a global renaissance of Panama hats

If you want a beautiful summer hat, you're in the right place.

our favourite hats

Panama hat Advice

  • September 17, 2021 How to steam a Panama
    How to steam a Panama Every once in a while your Panama will need a tune-up. Or perhaps there has been a hat tragedy, and it needs some serious care to make it right. If you take your time and be gentle, you can heal your hat and learn a new skill.
  • June 05, 2021 What is a real Panama hat?
    What is a real Panama hat? Anyone can call a hat a Panama - and they do. Whether it is plastic, paper, raffia or wool - but these are not Panama hats, just cheap copies being sold on the net. Learn how to tell the difference and make an informed decision - it's easy.
  • June 05, 2021 How to buy a Panama hat
    How to buy a Panama hat

    The Definitive Guide to Buying a Panama.

    Explore the secrets and subtleties of this handwoven art. Learn how to get it all right, so you have a new favourite hat without any hassles, first time. 

  • June 05, 2021 What is your hat size?
    What is your hat size? Working out your true hat size is very easy. We will take you through the steps and subtleties of getting this right the first time, so when your hat arrives it fits perfect.

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Truffaux Adventures

  • July 18, 2021 Life in France
    Life in France In 2011 we moved into an old cork factory, filled our warehouse, made our home and opened our new store in Saint Tropez. Atticus loved running through the laneways, following the scent of freshly cooked croissants and chasing the pidgeons - squeeling with laughter.
  • July 17, 2021 Chuck the Mannequin
    Chuck the Mannequin I first met Chuck lurking at a street market in the South of France. A very handsome fellow with a joyous smile and mostly armless. He jumped in my backpack and has travelled round the world with us ever since.
  • July 16, 2021 Our Mountain Home
    Our Mountain Home For thirteen years we have chased the sun, having summer in Australia then Europe, Hawaii & Japan for the Northern warm days. Staying in the most beautiful places in the world, living as locals and running our hat stores. But home, is where my heart is.
  • July 07, 2021 Rosie the Photobooth Car
    Rosie the Photobooth Car Some cars are beautiful friends. Rosie, the Nash Metropolitan, was our runabout in Hawaii and she is magical. Everywhere we drive people will wave, smile and laugh - she is driveable joy.