The Cuenca King is all about proportion and polish—a wide-brimmed Panama woven in strong, structured Cuenca straw with a presence that turns heads without needing to try. The 7cm brim delivers bold shade and strong lines, while the 9cm diamond crown gives the hat a grounded, masculine profile that works across seasons and styles.
Woven by hand in Ecuador and shaped with precision, the Cuenca King is built to last — a hat that holds its form, maintains its elegance, and keeps you looking sharp whether you’re walking through the city or standing in the sun.
✦ Key Features
7cm Wide Brim Generous shade and clean proportion. Wide enough for sun protection, crisp enough for structure.
9cm Diamond Crown Strong, balanced, and masculine. Sits confidently without height or fuss. Looks equally good on women
Durable Cuenca Weave (Grade 3) Slightly textured and more structured than fino, it offers excellent breathability, long-term durability, and a clean finish that holds its shape.
Natural or Ivory Straw Undyed toquilla straw in a soft, refined tone. Complements most complexions and works with formal or casual wear.
Hand-Finished & Balanced Each Cuenca King is blocked, trimmed, and shaped in our atelier to ensure precise proportion and fit.
✦ Why It Works
The Cuenca King is for those who value clean lines, quiet confidence, and enduring quality. It’s not flashy—it’s present. The wide brim offers protection and polish, and the structured crown gives strength without stiffness.
This hat is for garden weddings, summer tailoring, city afternoons, and elevated everyday dressing. It pairs with linen suits, open collars, and effortless elegance — consistently crisp, always composed.
✦ Ideal For:
Men seeking a structured, wide-brim Panama with lasting durability
Strong facial features, tall builds, or those who carry themselves with presence
Lovers of clean design and minimalist refinement
Weddings, events, garden parties, travel, and warm-weather style
Those who want one hat that says everything, without saying much at all
Bought the Panama recommended
Really pleased great quality
K
Kevin
Received in a few weeks n US without any issues. Very nice hat! Wife likes it too so I made the right choice.
E
Edward Ebel
Beautiful hat
My new, beautiful hat just arrived (USPS was a bit slow on the delivery front) and I can't wait to wear it. Oska was a tremendous resource (both his online videos/tutorials as well as his very responsive 1:1 advice & recommendations) in selecting the most appropriate hat for me with additional customization (ribbon & feathers). I just wish his store wasn't on the other side of the world so we could have met in-person :-)
R
ROBERT ROSE
Canadian
as close as panama as im going to get so i might as well wear a fantastic extremelyth well made hat, Truffaux hat team is a first class business from fit to finish thanxs
F
Francis Cruysberghs
The Cuenca King.
My first Panama hat. What would it be? I could send a photo of myself to get a personal advice to chose the right hat to suit my face and taste. I got 5 possibilities and chose not the cheapest nor the most expensive one. It was a personal choise knowing that it was selected by an expert. To bad that it took a long time to get the hat from Australia to Belgium. But I'm happy with the result. No damage and perfect with the hat spacers. Don't be afraid to consult the webside before ordering or to take advice sending a e-mail.You will receive the best information. Thanks Oska.