The Provencale

Sunlight, Simplicity, and the Sweetness of Slow Days

The French Provençale is an ode to slow summers — to the scent of lavender on the breeze, weathered tables under fig trees, and afternoons that stretch out like a good story. With its wide, graceful brim and softly contoured crown, this hat brings rural French elegance to everyday life.

Woven by hand from toquilla straw and finished in soft natural or pastel tones, the Provençale offers real sun protection with an airy, open feel. It’s the kind of hat you throw on without a second thought — and somehow always feel beautiful.

✦ Key Features

• 8cm Soft Brim
  Wide, flowing, and feminine — enough shade for your face and shoulders, shaped to curve gently around the face.

• 8.5cm Rounded Crown
  Relaxed, comfortable, and classically proportioned, suits a wide range of head shapes and adds softness to the silhouette. The unblocked shape handles mistreatment well.

• Light Natural or Washed Pastel Straw
  Gently coloured or raw straw tones that flatter the skin and feel timeless. Pairs easily with soft whites, earth tones, or floral patterns.

• Breathable & Lightweight
  Woven in Ecuador from genuine toquilla straw — cool and comfortable for extended wear in summer heat.

• Hand-Finished for Ease & Beauty
  Trimmed in grosgrain or linen ribbons, often in faded tones — understated, elegant, and endlessly wearable.

✦ Why It Works

The Provençale is all about grace without effort. It frames the face, softens the eyes, and adds a sense of romance to even the simplest outfit. Whether picking herbs, reading in the garden, or walking through a village market, this hat feels like it belongs, and makes you feel the same.

It’s a favourite for women who love natural fibres, soft silhouettes, and timeless beauty — and want a hat that brings a bit of southern France into their everyday life.

✦ Ideal For:

• Women seeking relaxed elegance and full sun coverage

• Soft wardrobes in linen, cotton, florals, and neutrals

• Olive, golden, or fair skin tones need warmth and shade

• Garden parties, summer holidays, markets, and slow, sunny mornings

• Inspired by our stores on the French Riviera