USA Tariffs & duties included — price you see is the price you pay.
Handwoven in Ecuador • Finished & Fitted by Truffaux • Shipped Worldwide
Woven by hand from toquilla straw. Fitted by the world experts.
Every Truffaux Panama hat is handwoven in Ecuador — the only place a genuine Panama is made — from Carludovica palmata, the toquilla palm. Each hat is finished, blocked and fitted by Truffaux master hatmakers, led by Oska Truffaux, International Milliner of the Year 2021. We ship tracked to the United States, United Kingdom, Europe and worldwide, with personal sizing advice before we send a single hat.
A genuine Panama hat is woven by hand in Ecuador from toquilla straw — nowhere else, from nothing else. The name is history's little joke: the hats crossed the Panama isthmus on their way to the world, and the label stuck. Machine-woven paper or polypropylene "Panamas" sold in tourist shops share nothing with the real thing but the shape. The genuine article is lighter, cooler, stronger, and woven so finely it moves like cloth.
Quality is graded by the fineness and evenness of the weave — from honest everyday weaves to the extraordinary fino and Montecristi grades where a single hat represents weeks of a weaver's hands. At Truffaux we work directly with Ecuadorian weaving families, then block, trim and band every hat ourselves, which is why no two are quite alike and why yours is fitted to your head, not a shelf.
And yes — the right Panama travels. Our Traveller range is woven to roll softly into a suitcase and spring back to shape, the honest answer to the "rollable Panama" myth peddled elsewhere. Wherever you are in the world, we'll size you by measurement before shipping, and our hats arrive with care instructions to last you decades.
Ecuador — only Ecuador. Genuine Panama hats are handwoven from toquilla straw (Carludovica palmata) by Ecuadorian artisans. Truffaux works directly with weaving families, then finishes and fits every hat by hand.
Yes — Truffaux ships tracked worldwide, including the United States, United Kingdom and all of Europe, from truffaux.com. Hats are shipped in protective packaging with sizing checked personally before dispatch.
Most fine Panamas should not be rolled — that's a tourist myth that ruins good hats. The honest answer is a hat woven for it: the Truffaux Traveller range rolls softly into luggage and springs back to shape.
Measure your head and tell us — we check every order's size personally, advise if we'd size you differently, and include foam sizing shims. It's why our international reviews keep mentioning the fit.
Real handwoven Panamas start around AUD $300–$400, with fino and Montecristi grades above that. A machine-made "Panama" under $100 is almost certainly paper or synthetic. The genuine hat lasts decades and is repairable.
Yes — Truffaux Hatmakers is at 1 Olinda-Monbulk Rd, Olinda, in the Dandenong Ranges near Melbourne, Australia. Open 7 days, expert fitting in store, and worth the trip.
Wherever you are in the world — your dream Panama ships with our name on the line.
Bought the New Yorker 12 years ago - have worn it death. Spoke to Oska and decided on the Fino New Yorker - it is the most gorgeous hat ever! Thanks
Delivered as promised. Fits perfectly. Great communication as well.
I had been doing a lot of research to find this exact hat. The Australian is not your traditional Panama hat, However, it is a true Ecuadorian hand made hat, the style fits me well, and it’s exactly what I was looking for.
I contacted Truffaux with questions and the responses were such that I felt I couldn’t go wrong ordering from this business. They pride themselves in making sure you get the correct fit, tell you what to expect, and make sure your hat stays looking good for a long time.
The box this hat was sent in was sturdy and protected it well, however, because the brim of the hat is arched, the way it laid in the box it flattened the brim and messed up the overall appearance. I believe it will straighten out but I’ll need to work with it to make sure of that.
I would have loved to have this hat in a finer weave but Truffaux assured me this weave is best for this hat.
I’m looking for to wearing this hat for a long time.
Top quality hat and very comfortable to wear! Super quick delivery half way across the world.
The hat is beautiful; well made, well styled, looks great on me. I'm very happy that I found Truffaux.
Oska was super helpful, too, in ensuring that I received the hat in good nick. I live in rural Mexico and some standard shipping methods don't work for me. After explaining this to Oska, he was more than helpful, working with me to find a method that ensured I received the parcel. Do take Oska's sizing advice. While his recommendation was for a size larger than what I normally would wear, I didn't regret taking the advice. The hat fits really well. Thanks again to Oska for your help.
Many thanks to Oska.
Oska was great at suggesting hats for me from photos I sent and ultimately I chose the Golden Traveller. More emails went back and forth over sizing and then a very well packed hat travelled halfway round the world to me, arriving completely unscathed by it's trip. I'm delighted with it and with the service I received from Truffaux and would recommend them to anyone looking for a new hat.
It is really a great hat. After consulting Oska what might fit me well, I decided to go along with his recommendation and it does fit perfectly. Just a handsome great hat. Thanks alot Oska.
The New Yorker is a gorgeous and fantastic hat, don't hesitate! It makes you feel fabulous but its not too posh. It cools your head down, is very confortable to wear, the straw absorbs the sweat. Perfect!
The great interaction with Oksa helped the decission, shipping (around the world) was no problem, the hat arrived in perfect condition. I am very happy!
Handsome hat in just the right size and light as a feather. It arrived halfway across the globe quickly and well packed. Good experience all around.
I got the best Panama hat I have ever had from Truffaux. It exceeds my high expectations. And that is not the only reason I am writing this review. I am pretty fussy, and what I truly appreciated was Oska Truffaux's obvious personal concern that it be the right hat in the right size for me. I picked Truffaux because their web site is impressive about hat making and sizing. And I was right!!
Oksa was very helpful in answering my questions about selecting a panama and sizing. I went with the Cuban at his recommendation and man, it is an amazing hat! It suits my head shape perfectly, I've received lots of compliments on it, but most importantly, it is very light and cools my head astonishingly well. Just the slightest breeze and I've got instant a/c. Thanks Oksa!
I love a panama hat, and have many I rotate through, but don't like travelling with them because they get bent out of shape so easily.
A YouTube search on how to travel with hats led me to Oska's shop and my purchase of The Traveller, which arrived just in time for a 2 week trip to Japan and France.
The hat looks great, fits well (thanks to Oska's email assistance) and handles the rigours of travel better than I thought it would, springing back to shape from all manner of mis-treatment.
Great value for the price, I thoroughly recommend Oska and his hats, especially The Traveller.
The buying process was unbelievable. Placed an order and rapidly received a personal response asking if I had ordered the correct size. Sent in my measurements and it turned out I needed a size larger than what I had ordered. Who knew that hats shrink!
A week or so later the hat was in my hands. Quick considering that it had to make it from Australia to the United States. Tried it on, too big! My wife handed me an envelope which contained foam shims. Three of these and a perfect fit which will allow for shrinkage (hat, not my brain).
Wore it today for the first time other than trying it on. Hardly noticed it was there. Super comfortable. Looks good too!
If you want a piece of garbage with no customer service I guess there is Amazon.
If you want a great hat that will fit, you are in the right place!
Just arrived - absolutely amazing hat! And, I can’t say enough about how helpful Oska was in finding me the right hat, and his customer service is extraordinary. I’ll be buying more.
