The Spirit of Panama Hats

Pumapuna : The Spirit of Panama Hats

Featured Photo


The Spirit of Panama Hats

It's believed that the Ecuadorians have been weaving Panama hats for over 6000 years - a truly ancient craft.

When the Spanish conquered Ecuador, they saw the priests wearing hats of such the incredible fineness they thought it could only be made of vampire skin. They named this plant the Toquilla Palm and so began the Western worlds relationship with this sacred plant..

Revered as a master plant, it furnished the ancient Incans with clothing, food (fruit, leaves, roots), housing (walls, roof and flooring), medicine (ayahuasca, antiseptic, coagulant), hats, umbrellas, and packaging - as it still does today. When clearing fields, farmers will always leave the Toquilla palm in place and use it in their daily life. There is no other plant in their world more useful than Pumapuna.

It is known across the Americas by many names - Uttuvo, Lisan, Bombonassa, Pagoma, Jipijapa and Carludovica Palmata.

Astoundingly eco-friendly, Pumapuna is harvested with the moon cycles and will continue to grow for over 30 years. 

Pumapuna supports the lives of millions of people, across the whole of South America, and creates the most beautiful, ethical, natural hats on the planet. 

We love and honour it.