{"product_id":"the-charmer","title":"The Charmer","description":"\u003cp\u003eThis is the hat that started Truffaux. Living in Ecuador in 2007, I created \"The Charmer\" and became a hatmaker. All over the Americas people asked me where I had bought it - it convinced me it would work.\u003cbr\u003e\u003cbr\u003eA striking thatched weave in honey and black, vented across the crown and dressed with a grosgrain edge. Popular with show-offs, dandies, beach lovers and cheeky beings across the planet. \u003c\/p\u003e\n\u003cdiv class=\"flex basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:24px] grow overflow-hidden\"\u003e\n\u003cdiv class=\"relative h-full\"\u003e\n\u003cdiv class=\"flex h-full flex-col overflow-y-auto [scrollbar-gutter:stable_both-edges] @[84rem]\/thread:pt-(--header-height)\"\u003e\n\u003cdiv class=\"@thread-xl\/thread:pt-header-height mt-1.5 flex flex-col text-sm pb-25\"\u003e\n\u003carticle data-scroll-anchor=\"true\" data-testid=\"conversation-turn-140\" dir=\"auto\" class=\"text-token-text-primary w-full\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-4o\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" dir=\"auto\" data-message-id=\"7fa99c17-c88e-400d-9eef-bf5b1eb23f66\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"streaming-animation markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003chr class=\"\" data-end=\"1140\" data-start=\"1137\"\u003e\n\u003ch4 class=\"\" data-end=\"1161\" data-start=\"1142\"\u003e✦ Key Features\u003c\/h4\u003e\n\u003cul data-end=\"1909\" data-start=\"1163\"\u003e\n\u003cli class=\"\" data-end=\"1316\" data-start=\"1163\"\u003e\n\u003cp class=\"\" data-end=\"1316\" data-start=\"1165\"\u003e\u003cstrong data-end=\"1188\" data-start=\"1165\"\u003e6.5cm Ribbon Edged Brim\u003c\/strong\u003e\u003cbr data-end=\"1191\" data-start=\"1188\"\u003eJust the right width to frame the face without overwhelming it — slightly curved, subtly sculptural, and very easy to wear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"1453\" data-start=\"1318\"\u003e\n\u003cp class=\"\" data-end=\"1453\" data-start=\"1320\"\u003e\u003cstrong data-end=\"1333\" data-start=\"1320\"\u003e9cm Crown\u003c\/strong\u003e\u003cbr data-end=\"1336\" data-start=\"1333\"\u003eGently tapered with classic lines. Offers enough shape to be elegant, but soft enough to feel natural and unforced.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"1645\" data-start=\"1455\"\u003e\n\u003cp class=\"\" data-end=\"1645\" data-start=\"1457\"\u003e\u003cstrong data-end=\"1480\" data-start=\"1457\"\u003eLight Natural Straw\u003c\/strong\u003e\u003cbr data-end=\"1483\" data-start=\"1480\"\u003eHandwoven from toquilla straw in Ecuador — breathable, light, and glowing in the sun. Finished in soft ivory or lightly golden tones for warmth and versatility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"1789\" data-start=\"1647\"\u003e\n\u003cp class=\"\" data-end=\"1789\" data-start=\"1649\"\u003e\u003cstrong data-end=\"1671\" data-start=\"1649\"\u003eMinimalist Styling\u003c\/strong\u003e\u003cbr data-end=\"1674\" data-start=\"1671\"\u003eOften finished with a narrow grosgrain band in a neutral or pastel tone — just a hint of contrast, never a shout.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"1909\" data-start=\"1791\"\u003e\n\u003cp class=\"\" data-end=\"1909\" data-start=\"1793\"\u003e\u003cstrong data-end=\"1820\" data-start=\"1793\"\u003eBalanced and Unassuming\u003c\/strong\u003e\u003cbr data-end=\"1823\" data-start=\"1820\"\u003eFeels natural on the head and easy in the hand. Dresses up or down with equal grace.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"\" data-end=\"1914\" data-start=\"1911\"\u003e\n\u003ch4 class=\"\" data-end=\"1935\" data-start=\"1916\"\u003e✦ Why It Works\u003c\/h4\u003e\n\u003cp class=\"\" data-end=\"2203\" data-start=\"1937\"\u003eThe \u003cstrong data-end=\"1952\" data-start=\"1941\"\u003eCharmer\u003c\/strong\u003e succeeds not through drama, but through timing. It’s about presence, not performance. Whether you’re sipping something cold at a long lunch, stepping into a gallery, or walking slowly toward someone with a look in your eye, this hat adds just enough.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"2408\" data-start=\"2205\"\u003eIt’s especially loved by those who want to feel \u003cstrong data-end=\"2290\" data-start=\"2253\"\u003ebeautiful, without feeling styled\u003c\/strong\u003e — who appreciate a hat that can move between flirtation, conversation, and poise without ever needing to be adjusted.\u003c\/p\u003e\n\u003chr class=\"\" data-end=\"2413\" data-start=\"2410\"\u003e\n\u003ch4 class=\"\" data-end=\"2432\" data-start=\"2415\"\u003e✦ Ideal For:\u003c\/h4\u003e\n\u003cul data-end=\"2792\" data-start=\"2434\"\u003e\n\u003cli class=\"\" data-end=\"2502\" data-start=\"2434\"\u003e\n\u003cp class=\"\" data-end=\"2502\" data-start=\"2436\"\u003eWomen and men with light in their smile and rhythm in their step\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"2585\" data-start=\"2503\"\u003e\n\u003cp class=\"\" data-end=\"2585\" data-start=\"2505\"\u003eParties, city afternoons, festivals \u0026amp; dates that last longer than expected\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"2659\" data-start=\"2586\"\u003e\n\u003cp class=\"\" data-end=\"2659\" data-start=\"2588\"\u003eLovers of soft colour palettes, natural fabrics, and flattering lines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"2719\" data-start=\"2660\"\u003e\n\u003cp class=\"\" data-end=\"2719\" data-start=\"2662\"\u003eLooks amazing with dark skin, blond hair and a cheeky smile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"2792\" data-start=\"2720\"\u003e\n\u003cp class=\"\" data-end=\"2792\" data-start=\"2722\"\u003ePeople who leave the room and are remembered\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Truffaux","offers":[{"title":"S","offer_id":40295353974950,"sku":"","price":295.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":40295354007718,"sku":"","price":295.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":40295354040486,"sku":"","price":295.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":40295354073254,"sku":"","price":295.0,"currency_code":"CAD","in_stock":true},{"title":"XXL","offer_id":40295354106022,"sku":"","price":295.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/9405\/3798\/products\/the-charmer-genuine-panama-hats-for-men-women-ecuador-panama-hat-guy-724340.jpg?v=1747715532","url":"https:\/\/www.truffaux.com\/en-ca\/products\/the-charmer","provider":"Truffaux Hatmakers","version":"1.0","type":"link"}