Milliner of the Year (2021) - LuxLife Global Excellence Awards MILLINER OF THE YEAR (2021) - LuxLife, Global Excellence Awards

The Panama Hat Guy Advice

What if you 'don't look good in hats'?

What if you 'don't look good in hats'?
Every day someone walks into our shop, and says they "don't look good in hats". It's like saying you don't look good in shoes, it really depends on the shoes. Then I take them through the process of finding the right hat and show them how to solve this puzzle. Often people are overwhelmed with joy, that for the first time in their life they actually look amazing in a hat. Continue reading

Hat Etiquette in the Modern World

Hat Etiquette in the Modern World
Since the dawn of humankind, we have been wearing hats. They have always functioned as the most powerful markers of status, sex, occupation, class and origin. Whether you are a king, soldier or shaman, they defined you. Continue reading

How to reshape the brim on your Panama hat

How to reshape the brim on your Panama hat
The brim defines the flow of your hat, whether it be flat, snapped, flipped or curled. Some brims tell the story of your adventures, and some are as sharp and well dressed as you want to be. When it comes to hat care, it is your brim that needs the most love. Continue reading

Truffaux Philosophy

Truffaux Philosophy
The Truffaux are a family of hatmakers from the cloud forests of Melbourne, Australia. We travel the world seeking the sun, driving old cars, being together and spreading our love. Together we are like a team of superheroes that undertake enormous and seemingly impossible tasks. Continue reading

How to Stretch a Panama Hat

How to Stretch a Panama Hat
It is very common for people to walk into our stores, wearing a Panama hat that is obviously too small. It sits perched on their head, way above their ears and it keeps falling off. When they purchased their hat, it fitted exactly right, and after a while, it shrank and became useless, like shoes too small.  Continue reading

What to do if your Panama hat gets wet?

What to do if your Panama hat gets wet?
You head out into the sunny morning, putting on your best Panama hat, and by the afternoon, the clouds are pouring down upon you. A wet hat is much like a wet book, if you look after it, everything is OK. Here are some situations and how to handle it. Continue reading

How to tilt your hat - the oldest trick in the book.

How to tilt your hat - the oldest trick in the book.

When it comes to wearing a hat well, there is one thing that matters more than anything else - tilting your hat!

There is a temptation to wear your hat square on your head, but this rarely looks good. When you angle it, you create energy and complexity and transform your appearance. If you want to look square and dull, then keep it straight.

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The Great sunscreen illusion

The Great sunscreen illusion
Wearing sunscreen stops you from burning, but increases your risk of cancer. There are better ways to take care of your skin, and they are tried and true.

For millions of years, all the creatures on Earth have not needed sunscreen. We have slathered ourselves in sunscreen, thinking we are caring for our skin, but are we?

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How to care for your Panama Hat

How to care for your Panama Hat
Crafted in the homes of Ecuadorian Master Hatmakers, it will last a lifetime if cared for properly. Much like a linen suit, or fine Italian shoes they are made to be worn and will age elegantly producing a patina that tells the story of the places you have been. Continue reading